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There is a lot of confusion in the market place when it comes to the products targeted at the asthma and allergy market. It is estimated that Americans spend over $10 billion annually on such products including vacuum cleaners, air filtration devices, bedding, barriers, flooring and toys. At the same time, the concerned consumer is rarely provided with sufficient proof that the allergy and asthma specific marketing statements made by the manufactures of environmental control products are valid. This lack of information often prevents the consumer from making an educated purchase decision and causes confusion regarding the real features and benefits of a product.
Because of this information gap, the asthma & allergy friendlyTM Certification Program, a unique independent, third party certification program was developed and launched in the United States by Allergy Standards Limited (ASL) in partnership with the Asthma and Allergy Foundation of America (AAFA). When you see the distinctive asthma & allergy friendlyTM Certification Mark on a product you know that it has been independently tested in accredited laboratories and proven to be more suitable for individuals with asthma and related allergic sensitivities.
The asthma & allergy friendlyTM Certification Program continues to grow and includes a variety of product categories identified by leading physicians and researches as part of a comprehensive allergen reduction program for the home.
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